Organisations need a person to tell their stories; someone who can learn enough about their business to interrogate their experts, find the angles and present their message in a way that makes people want to listen and act.
This is what I do.
My best work draws on the time-honoured principles of journalism and storytelling — web copy, speeches, annual reports, thought leadership and case studies.
Over the past 28 years I've written for an A-Z of corporate Australia — household names and start-ups, private and public sector, local and global. And I've produced everything except poetry. One client wanted a limerick, but I talked him around.
Words that are authentic
Long copy or short copy; journalism or marketing communications; written word or spoken word; online or offline. I use authentic language — in thoughts, speech and words on a page or screen.
I'm versatile and proud of my ability to write for a general or expert audience across a wide range of subjects.
I've contributed to two books: one for management consultants Booz Allen Hamilton about the world's foremost chief marketing officers. The other, about global CEO attitudes, was launched by PwC at the World Economic Forum in Davos.
A varied upbringing
I work at all levels of the business, from factory floor to mahogany row.
I've written for a Premier of NSW, the CEO of Telstra and the MD of Microsoft Australia.
If prompted, I'm happy to recount some tales of my time on the roller coaster as press secretary to the NSW Minister for Police.
The magnificent print days
Before writing for corporations and politicians, I wrote for print media.
I was a journalist on The Sydney Morning Herald where I covered general news, local government, State politics and crime. Sometimes, it was difficult to distinguish one from the other.
I was also a regular contributor to The Age, The Bulletin, CFO, CIO, MIS, Australian Personal Computer, Inside Sport and Australian Doctor.
I edited NetGuide magazine, wrote ad copy for Ogilvy & Mather and worked in media relations for the NSW Business Chamber and Telstra.
Some final thoughts
Energetic, positive and organised, I present professionally, but I'm always willing to muck in to get the job done.
I keep a cool head under pressure, I know what I don't know and I'm always ready for a good laugh — especially at myself.
I have a Bachelor of Arts in Journalism from RMIT University, an open mind, no fear of deadlines and a firm belief that everyone has something valuable to say.